We are very proud of our latest production for, Virgin Active UK. Asked to conceptualise and produce a short and powerful video for each of the four, The Grid, classes, that would give the viewer the same feeling emotions of actually being in the classes. Director, Kai Linder, scripted and designed the look and feel in conjunction with Tim Carter, from Virgin Active UK and Ceri Hannan, National product developer.
The look decided on was a moody and grey scaled training area with solid white backgrounds, giving the videos a grainy and powerful feel. Shot on the Red Epic with a talented crew over 2 days in Cape Town, at Roodebloem Studios.
Ceri was not only working behind the scenes, but features in the videos along with personal trainers from the Virgin Active SA network.
The videos have met with incredible success online. Posted on Virgin Active UK’s Facebook page, they saw almost 200’000 views in just a few days. Check out their page – https://www.facebook.com/virginactiveuk?fref=photo
Check out the videos below.